1. Use your website to present a professional image
Use good logos, graphics, and images. Easy navigation, simple color schemes, and clear, concise content are also ideal. Have someone who fits your customer's personality take a look at your site and give them feedback to see if your message is resonating with them. Having a way for people to communicate with you is also critical. Provide location information, hours of operation, phone numbers, and link to a map. Also submit offers that result in actions (such as providing an email address to obtain a coupon offer). Finally, be sure to update your site frequently and check it on different devices and in different browsers to make it easier to read.
2. Use your website to increase traffic
Blogging can be very important in generating traffic and helping your SEO. Google algorithms search for good content using the keywords that your audience may be searching for. Make sure your content is relevant to your audience and beneficial (not just self-promotions). Embed links to other external sources, other content on your site, and consider cross-promoting with companies that complement yours through guest blogging. Finally, consider some paid social networks like Facebook ads or promoted posts. For a relatively low cost, you can target your posts to demographics that meet your ideal customer profile.
3. Use your website to build your email list
Email is still a great tool for attracting people to your site and your product offerings. SPAM is defined as the sending of unsolicited emails, so be sure to ask your visitor to subscribe. Give them an idea of the types of emails you will send them. Offer an offer that they will find valuable! The offers can be exclusive products, coupons, discounts, etc. Offer incentives and people will sign up to hear from you. Below is an example of a good subscription. See how they offer "exclusive advice", "effective tactics to practice" and "knowledge that will change your career". Who wouldn't want more information if they were looking for this kind of information?
4. Use your website to share your experience
Think about the experience you have ... you have more than you think! Reach beyond what your business is specifically trying to sell, but also discuss related topics. The reason you have your business is that you do at least one thing really well. Your website is where you share that with the world. Be brave! Use videos to tell people what information you have to share. They don't need to be done professionally, and can be short snippets to pique someone's interest for more information. Good videos result in conversion!
5. Use your website to SELL!
Selling through your website doesn't just mean e-commerce. Consider your ideal customer. Where do they buy, what do they read, what is their age group, why are they looking for the product or service you offer and what motivated them to seek it? Think about how your "product" improves your life and be sure to write content that talks about it. Try to identify your questions and address them in your web content or in an FAQ section. Again, ask them to act! Whether they contact you, email you, submit a contact form, visit your place of business ... the goal is for you to realize who they are and then you can help them solve the problem at hand.
Your website is alive and will evolve and grow as your business grows. If you follow our tips above, it will start to work as a tool to facilitate that growth.
6. Improve your advertising effectiveness
Placing your website address on all your promotional material will help you gain additional exposure and encourage visitors to check your site first for the information they are looking for.
7. Save money on printing and distribution costs
A website can act as your online brochure or catalog that can be changed or updated at any time. If you use a content management system (CMS), you can make changes quickly and free of charge.
8. Easy access to new customers
You can make your current customers recommend you to their friends and family using just your web address or URL.
9. Easy to use and update
If properly maintained, your website will always be up to date. You can do it yourself, easily make updates, edits and deletions from any computer. No more having to pay a programmer every time he wants to change an appointment or add a new product.
10. Improve productivity
A website increases your company's productivity because less time is spent explaining product or service details to customers because all of this information is available 24 hours a day on your website.
11. Educate your customers
Your website may offer free advice on your products and services. This information can be delivered in a thoughtful and consistent manner at any time of the day or night.
12. Expand your market
The Internet allows companies to break down geographical barriers and be accessible from anywhere in the world by a potential customer with an Internet connection. Selling products online is cheaper and easier for you and your customers.
13. Extend your local reach
Extend the local reach of your physical store to consumers around the world. Your website is open for business 24/7, 365 days a year, with all the information your visitors and customers need to make an informed decision.
14. Promote and sell products and services
Provide photos and detailed descriptions of your products or services. Explain why your products or services are superior to those of your competitors. Show visitors how your products or services can help them in their personal or professional life.
15. Promote your brick and mortar footprint
When potential clients and clients are away from home, they will still be able to find you on their phone. Your phone number, address, and full selection may be available on your website or mobile site.
16. When you change location
If you move your business to a new location, your customers can still find you because your main marketing tool, your website, is easily changed and updated. Your website is flexible and if your search engine optimization is successful, your business will appear to online visitors looking for it.
17. Great tool for finding new employees
You can post job opportunities for available positions and applicants can research your company and apply online.
18. Your own identity on the Internet
Your own domain name (www.yourcompany.com) establishes a strong online brand identity.
19. Set up email addresses
You can set up a custom email address for the company, yourself, and your employees. If you set up a system to accept email on your site, you can send email updates, notices, sales, and store hours to your customers.
20. Two-way communication
Customers can quickly and easily contact you, give you feedback on your products, or inquire about product availability.
21. Cheap market research
You can present visitor surveys and online surveys to take the pulse of your customers.
22. Build your reputation
Become or remain the expert by demonstrating knowledge and experience in your area of work. Write blog posts and articles on the site that educate visitors and help them understand your business and your offerings.
23. Improves customer service
Information requests can be processed immediately via online forms and autoresponders automatically day or night.