Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid locations
Authority is basically the popularity of a website. The more popular it is, the more valuable the information it contains. This factor is the one that a search engine takes more into account since it is based on the user's own experience. The more content is shared, the more users found it useful.
Relevance is the relationship a page has to a given search. This is not simply that a page contains a lot of times the search term (in the beginning it was like that) but that a search engine relies on hundreds of on-site factors to determine this.
SEO can be divided into two large groups:
On-site: On-site SEO is concerned with relevance. It makes sure that the web is optimized so that the search engine understands the main thing, which is the content of the web. Within the SEO On-site we would include the optimization of keywords, loading time, user experience, optimization of the code and format of the URLs.
Off-site: Off-site SEO is the part of SEO work that focuses on factors external to the web page in which we work. The most important factors in off-site SEO are the number and quality of links, presence in social networks, mentions in local media, brand authority and performance in search results, that is, the CTR that our clients have. results in a search engine. Surely you are thinking that all this is very good and that it is very interesting but that you are here to find out why you need SEO on your website and what benefits you will get if you integrate it into your online strategy.
Why is SEO important?
The most important reason why SEO is necessary is because it makes your website more useful to both users and search engines. Although they still cannot see a web page like a human does, SEO is necessary to help search engines understand what each page is about and whether or not it is useful to users.
Mobile SEO Statistics: With more and more people moving to mobile search, in addition to Google's move to mobile indexing first, there is no question that mobile SEO has become incredibly important.
52.2% of all website traffic worldwide comes from mobile phones.
There are more searches on mobile devices than on desktop computers.
51% of smartphone users have discovered a new company or product by searching on their smartphones.
On average, the ranking in position n. # 1 on mobile devices gives you 27.7% of clicks, while ranking at the nth position. # 1 on desktop gives you 19.3% of clicks.